The Magic of Costume Design
Delve into the enchanting world of costume design and discover the artistry and creativity.
Read More6 Oct · Repertoire · 4 min read
Broadway classics have stood the test of time, captivating audiences for generations. But why do Swan Lake, Phantom and Les Misérables still fill houses while hundreds of their contemporaries gather dust? Our artistic director has a theory — and a programming policy built on it.
Every enduring classic runs on a ruthless narrative engine: a clear want, a mounting obstacle, a price paid. Odette wants dawn. Valjean wants a clean name. Christine wants a voice of her own. Strip the chandeliers away and the machine still runs — which is exactly why we rehearse every classic barefoot in the studio before it touches the main stage.
Half our audience for any classic is seeing it for the first time, often young. We stage for them: surtitles where the text is dense, relaxed performances where the story is intense, and programmes that treat newcomers as guests of honour rather than late arrivals.
“A classic is not a museum piece. It is a machine for producing first times — and it needs an audience to run.”
— Ruth Adler, Artistic DirectorSwan Lake in July, Les Misérables in October, Phantom for Christmas — three machines, three first times waiting. Bring someone who has never been.
Delve into the enchanting world of costume design and discover the artistry and creativity.
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